American Dreams: Core Concept Fitness

Throughout the pandemic, Emily and Taylor kept finite focus on the most precious commodities: clients + safety. “We knew we needed to do our part, but we also understood how everyone still needed movement and mental healing,” Owner Emily Allen reflects. An online community emerged, strengthening their resolve that the Core Concept Fitness experience and results are as unique as the men and women who comprise the membership. “We’re passionate about an environment that promotes and encourages well-being with a dash of fun,” Manager Taylor Puckett adds.

In September of 2020, this dynamic duo introduced a reimagined Core Concept Fitness. Congruent with the vision of a welcoming space offering state-of-the art Pilates Reformer equipment, Emily included a more comprehensive portfolio of services: barre, bounce, cardio, strength and stretch classes. The studio maintains an aura of tranquility and loveliness, despite bustling activity and fellowship in the lobby among friends.

The intent to continue to evolve to exceed client expectations is paramount. “We’re always looking to bring new concepts to our fitness community that meet low impact yet high intensity results,” Emily explains. Instructors utilize certified methods delivering workouts with extraordinary results. She adds, “It’s the perfect combination of grace + grit – we work hard, have fun and feel better than expected.”