About Town

Support the Arkansas Hunger Relief Alliance $ for $ Fundraising Campaign

Yellow Rocket Concepts – through its nine restaurant locations, restaurant websites and social media platforms – is soliciting support for the Arkansas Hunger Relief Alliance. This dollar-for-dollar-match fundraising campaign helps feed our hungry neighbors and the need has only escalated during the pandemic.

Arkansas Hunger Alliance is the only statewide hunger relief agency. Through strategic partnerships with six regional Feeding America foodbanks, school districts, corporations and state/municipal organizations – the alliance approaches approach hunger relief in a comprehensive way: through the emergency food network, SNAP and educational programs like Cooking Matters.

As the prominent No Kid Hungry partner in Arkansas, the Arkansas Hunger Relief Alliance No Kid Hungry campaign, established in 2010, is committed to ending childhood hunger in Arkansas. In school districts across Arkansas, advocacy improves participation in school breakfast programs with creative delivery outlets (breakfast in the classroom, grab + go meals). Another critical offering – the after-school meal program – connects organizations  – like churches, schools, boys & girls clubs – with resources to provide meals to children in Arkansas communities. When school is not in session; the summer meals program helps identify schools and organizations that can feed children who are vulnerable to food insecurity. The COVID-19 pandemic has impacted food insecurity; 1 in 3 Arkansas children estimated to be hungry. In 2020, the Arkansas Hunger Relief Alliance No Kid Hungry campaign distributed more $1.4 million in grants to school districts and community organizations.

Every dollar donated through the campaign’s official fundraising links will be matched by YRC up to $25,000 – a total of $50,000 once matched. Yellow Rocket Concepts operates Big Orange, Lost Forty Brewing, Local Lime, Heights Taco & Tamale and ZaZa. An initial donation of $10,000 provided immediate + essential food and supplies for more than 150 Arkansas households.


Text: ZEROHUNGER to 243-725



1400 W Markham St # 304, Little Rock
(501) 399-9999 | arhungeralliance.org

Inviting Arkansas

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