About Town

American Dreams: Roller-Alcoa Funeral Home

Renata Jenkins Byler - Owner, Roller-Alcoa Funeral Home

Photography by Lori Sparkman Photography

‘Life, Liberty and the Pursuit of Happiness’these powerful words are uniquely and undeniably American. This American Dreams series features ordinary people with extraordinary stories of success and advice for making the most of your dreams. It reiterates the importance of shop local + share local, a part of our culture that makes Central Arkansas unique.

“I strongly believe the continued growth and success of my grandparents and parent’s vision can be attributed to our commitment to stay genuine.”

Roller Funeral Homes has been serving Arkansas families for more than 130 years, and this month will open the doors to its 30th funeral home at 6700 Alcoa Road in Saline County. Roller-Alcoa Funeral Home will be the newest and most modern funeral home in the state of Arkansas. Roller-Alcoa is eye-catching from the road; its beautiful white pillars and tastefully landscaped lawn demand attention. The interior accomplishes a refined design, modern features mixing with traditional touches and ample space to host your family through its welcoming doors. Roller-Alcoa’s chapel is impressive with its state of the art audio and video capabilities. It also can customize its layout based on your personal needs with comfortable chairs instead of pews. It is elegant in design with chandeliers adorning the ceiling and its subtle details. It is a well thought out place to celebrate the memory of your loved one.

Third generation owner Renata Jenkins Byler carries forward the traditions of her grandfather and founder Denver Roller. She also moves forward his vision to expand the company across Arkansas to be the most innovated group of funeral professionals and facilities anywhere. Renata says, “I strongly believe the continued growth and success of my grandparents and parent’s vision can be attributed to our commitment to stay genuine. The care we have for every family that walks through our door is sincere. The family atmosphere and trust we give to every co-worker is legitimate. When we say, it is ‘With All Our Respect’ it is honest.” Roller Funeral Homes began as a family affair when Denver Roller started the funeral profession in Mountain Home, when he met his soon to be wife, Christine Nail. Renata says, “He told her they were going to get married on January 1, 1937. She told him he was crazy, but he followed her to Kansas City and continued to insist they were going to be married on January 1st. My grandparents did end up marrying on that January 1st and remained committed for 49 years until his death”.

Renata’s parents, Lynn and Sue Roller Jenkins, guided the growing company after Denver Roller’s death through developing Citizens Fidelity Insurance Company. CFI teams with Denver Roller Inc. to offer Arkansas’ first and most trusted funeral prearrangement plan, the Assured Peace Funeral Plan. Renata and her husband Tim, continue the family owned and professionally managed company with Tim being the company’s Vice President of I.T. & Underwriting. Renata serves the company as the Vice President of Marketing & Facilities; however, you can often find her working funeral services with families, which is at the heart of why their success has come honestly. Renata says, “My desire to help families is stronger than ever and the Lord still puts genuine emotion on my heart for every family we are privileged to serve. I know if the tears ever leave, then it’s time for me to go. That is why we are growing.”

Inviting Arkansas

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